Marketing Promotion Schemes for MSMEs

Nothing is more important for the success of your business than getting the word out. Marketing does exactly that. However, marketing in itself is a complex undertaking, involving capital investment. The MSMEs in our country lack such deep pockets. Therefore, the GoI has its own set of marketing schemes to help this sector. Below mentioned are the ones working on the ground.

International Cooperation Scheme

International Cooperation Scheme provides financial assistance on a reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges, and entry/registration fee in case of participation in international exhibitions/trade fairs.

The scheme covers the following activities:

  1. Visit of MSME delegations to other countries in international exhibitions/ trade fairs, conferences/ summits/workshops, etc. for exploring new areas of technology infusion/upgradation, joint ventures, improving market of MSMEs products, etc
  2. Participation of MSME delegations in international exhibitions, trade fairs, and buyer-seller meet in foreign countries.
  3. Holding international conferences/summits/workshops/seminars relating to the MSME sector to be organized in India by the Industry Associations/ Government organizations.
  4. Holding/organizing mega international exhibition or fair and international conferences/seminars/workshops, Joint Committee Meetings/Joint Working Group Meetings/Government to Government bilateral meetings with outer countries in India by Ministry of MSME or organizations under it.
  5. Sending a delegation of the Ministry of MSME to an International Exhibition/Fairs/Conference in foreign countries.

Link to the government website to know more:

Marketing Assistance Scheme

The marketing assistance scheme provides assistance for the following activities:

  1. Organization of exhibitions abroad and participation in international exhibitions/ trade fairs
  2. Co-sponsoring of exhibitions organized by other organizations/industry associations/ agencies
  3. Organizing buyer-seller meets intensive campaigns and marketing promotion activities.

Under this scheme, assistance is provided in the following manners:

  1. The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries).
  2. The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation, etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.
  3. Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.

Link to the government website to know more:

Procurement and Marketing Support Scheme (P&MS)

The Procurement and Marketing support Scheme would cover the following activities:

  1. To encourage Micro and Small Enterprises (MSEs) to develop domestic markets and promotion of new market access initiatives.
  2. To facilitate market linkages for effective implementation of Public Procurement Policy for MSEs Order of 2012.
  3. To educate MSMEs on various facets of business development.
  4. To create overall awareness about trade fairs, latest market techniques, and other related topics, etc.

Link to the government website to know more:

This is it from my side. Hope this was helpful. Let me know in the comments below if you think the government is doing sufficiently enough for supporting the MSME sector. Also please go on and share it with others who may find this useful.

In case you need the professional expertise to discuss the relevant strategies to be able to utilize these schemes to the benefit of your business please feel free to contact my team at +91–8882132258 or drop a mail at My team will respond to you promptly.

For more such insights, follow me on Linkedin / Facebook/ Instagram/ Youtube




Dr. Anshul Arora is the first Indian Brian Tracy certified coach. An expert with 16+ years of guiding MSMEs turn from mediocre to meteoric.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

HubBroker- Traditional EDI vs. Microsoft Dynamics Cloud-Based Solution: What To Pick?

Of Jes Staley and Our Need for Systems

Kiehl’s reviews: what you should know about their products

Kiehl's reviews: what you should know about their products

Distribution or Velocity?

When Vishal Sikka became CEO of Infosys…

5 Key Takeaways You Should Know on KYC & AML Compliance

Coffr — On-Demand Personal Storage

Are Italian SMEs Ready for the IIot?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dr. Anshul Dhingra

Dr. Anshul Dhingra

Dr. Anshul Arora is the first Indian Brian Tracy certified coach. An expert with 16+ years of guiding MSMEs turn from mediocre to meteoric.

More from Medium

Voss Boss Entrepreneur Spotlight Series — Cassandra Rendell, Owner Of The Lodge Coffee House

My Favourite Productiveness Knowledgeable Shares 5 Ideas For Utilizing Social Media Successfully

Transforming the Entertainment Industry

There’s a hint of wistful in the voice.